What is Eco-Design?
Eco-Design is an initiative brought about by Design Victoria. Launched at the end of April, ‘What is Eco-Design?’ is your complete guide to sustainable design. Why is this such a great thing for designers? Because we are always challenged by our clients to find environmentally friendly and sustainable design solutions. At ‘What is Eco-Design?’ you [...]
Gruen Transfer decodes the ad world
I’m sure we’ve all seen ABC’s Gruen Transfer with their panel of ad execs dissecting the latest ad campaigns. But you might not have seen their website which has some pretty good descriptions of the people who make up an advertising agency in the ADLAND section called ADWORKERS. You can also learn to ADSPEAK and [...]
Stretching the Virgin Brand
Brand extension – the use of a successful brand name to launch a new or modified product or service in a same broad market. A successful brand helps a company enter new product categories more easily. Brand stretching – the use of an established brand name for products in unrelated markets. With more than 200 [...]
Pecha Kucha Volume 11
Yes, it’s that time again! Pecha Kucha is back in Brisbane and back at the Powerhouse for this installment on the 3 June. Starting at 8.20pm, speakers include the Director of the Queensland Museum, Ian Galloway; local textile designer, KT Doyle; and founder of In Finland Records, Nick Smethurst. Along with eight other equally diverse [...]
