Promo Party

Last weekend I found myself happily involved in mini marketing stint in which I unknowingly promoted a brand I don’t even particularly like. Here’s the recipe for setting up your own small scale marketing exploit. These instructions relate to a Jim Beam promotion, but you can replace the ingredients to suit your preferred brand. Step [...]

Filed Under: Advertising, Branding, Events | Tagged , , ,


Posted by Anya Lange on




Windows: Mega Fail

If anyone’s in the mood for 6 minutes and 15 seconds of spew-worthy pain check out the latest “ad” (I cringe even calling it that) by Microsoft for the launch of Windows 7. They’ve proved yet again how out of touch they are with their consumers (and reality) with this over the top, cliched ad [...]

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Posted by Janet Pogorelc on