Air New Zealand Cougar Campaign
I know this advert for Air New Zealand’s cut-price website grabaseat.co.nz is pretty un-PC, but it sure is funny. From a marketing perspective I think it works: it was memorable, I was entertained and consequently showed it to my friends. Before this advert Air New Zealand wasn’t even on my radar. It just shows how [...]
Gadgets garbage and gorillas
Australia is one of the top countries in the world in terms of spending on communication and IT as a percentage of income. In short, we love spending money on gadgets. It’s out with the old and in with the new, with mobile phone users changing handsets on average every one-and-a-half to two years. [...]
