Brand damage
If you decide to sponsor an event, wouldn’t it be a smart idea to research, ask and understand exactly what you are signing your business name up for? Obviously Kraft didn’t feel it was very important to ask what was going on at an ‘Australian’ themed circus in Texas, as to be linked with Australia [...]
Denton vs. Rove
I’m not sure if anyone’s noticed lately but to me it seems like all the shows worth watching are coming from Andrew Denton’s production company Zapruder’s Other Films and the shows that make you want to scratch your eyes out are all coming from Rove McManus’s Roving Enterprises. Now for those of us who are [...]
