If you decide to sponsor an event, wouldn’t it be a smart idea to research, ask and understand exactly what you are signing your business name up for?
Obviously Kraft didn’t feel it was very important to ask what was going on at an ‘Australian’ themed circus in Texas, to be linked with Australia might be [...]

I have always loved TED talks (described to me once as Facebook for smart people!), so when we had the opportunity to go to TEDx in Brisbane we applied. Held on the weekend at the State Library it lived up to my high expectations. So many ideas were shared that both Paul and I came [...]

RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated [...]

Social media, we all know it. Most of us probably use it on a personal level – Facebook, Twitter, Bebo… It’s an online, interactive, community-building wonder world that’s not a craze; it’s here to stay.
Despite the genius of social media sites dissolving the distance of communicating with friends anywhere in the world, what I find [...]

I know this advert for Air New Zealand’s cut-price website grabaseat.co.nz is pretty un-PC, but it sure is funny. From a marketing perspective I think it works: it was memorable, I was entertained and consequently showed it to my friends. Before this advert Air New Zealand wasn’t even on my radar. It just shows how [...]

Fashion enthusiasts - including myself - weren’t disappointed with the spectacular frocks on display at the Golden Globes. Despite the rain, Hollywood’s finest showed off their dazzling style on the red carpet. Some of the stunners were Emily Blunt, Toni Collette, Jennifer Aniston, Nicole Kidman, Sandra Bullock, and Penelope Cruz.
For a list of the night’s [...]

Want to be inspired? Love learning? I know I certainly do.
If you haven’t discovered it already… TED is an amazing non-for-profit - “We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired [...]

I just wanted to share this little gem which shows what amazing things can be achieved when you have a creative agency and an open-minded client. Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka, the biggest food company in South-East Europe, that has to be baked in an [...]

I spied this clever marketing on a series of postcards in an eco store in Bellingen, NSW.

B_E_E – ‘Beauty Engineered for Ever’ is a range of cleaning products from New Zealand and these postcards perfectly embodies their drive to be “designed for pleasure, function and the environment”. I just love the way they have interacted [...]

I’ve just participated in a very sneaky but very clever marketing campaign for Westfield. Knowing full well that I was giving Westfield the rights to advertise on my Facebook page and post notifications without my permission…basically giving them free reign of my page I still signed up and let the sneaky bandits update my status [...]