RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated [...]

Today we are conscious of our carbon footprint. And marketers are more aware than ever to take a greener approach to their collateral. In our industry, we are familiar with inserting logos on our client’s marketing collateral that supports environmental messages.
But it’s essential that before using a logo on marketing collateral or other projects the [...]

I know this advert for Air New Zealand’s cut-price website grabaseat.co.nz is pretty un-PC, but it sure is funny. From a marketing perspective I think it works: it was memorable, I was entertained and consequently showed it to my friends. Before this advert Air New Zealand wasn’t even on my radar. It just shows how [...]

Want to be inspired? Love learning? I know I certainly do.
If you haven’t discovered it already… TED is an amazing non-for-profit - “We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired [...]

I just wanted to share this little gem which shows what amazing things can be achieved when you have a creative agency and an open-minded client. Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka, the biggest food company in South-East Europe, that has to be baked in an [...]

I spied this clever marketing on a series of postcards in an eco store in Bellingen, NSW.

B_E_E – ‘Beauty Engineered for Ever’ is a range of cleaning products from New Zealand and these postcards perfectly embodies their drive to be “designed for pleasure, function and the environment”. I just love the way they have interacted [...]

I’ve just participated in a very sneaky but very clever marketing campaign for Westfield. Knowing full well that I was giving Westfield the rights to advertise on my Facebook page and post notifications without my permission…basically giving them free reign of my page I still signed up and let the sneaky bandits update my status [...]