I love TV. Having spent most of my uni nights working late, it is a luxury I haven’t been able to indulge in for some years. In some ways, I have resorted back to the impressionable viewer who absentmindedly hums jingles while cooking dinner. When my flat mate asked me for the 10th time to [...]

RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated [...]

The season premiere for So You Think You Can Dance has become a launching pad for a new advertising campaign for bananas. Random? Not really. It has been quite cleverly integrated into the theme of the popular television show, using the banana’s rich stores of energy and nutrients as a selling point for dancers.
There have [...]

 
Judging by the picture on the front of my pre-packaged roast meal, I was expecting to find something inside that George Calombaris would be proud of. Instead, I peeled back the wrapping to find something that resembled the bog of eternal stench (well, at least in appearance, perhaps not in scent).
The deception involved in some [...]