Last weekend I found myself happily involved in mini marketing stint in which I unknowingly promoted a brand I don’t even particularly like.
Here’s the recipe for setting up your own small scale marketing exploit. These instructions relate to a Jim Beam promotion, but you can replace the ingredients to suit your preferred brand.
Step One: Utilise [...]

The result of the Vegemite ‘name me’ competition is out and it is officially and unanimously hated by its Australian customers. Out of the 35,074 suggestions made, apparently ‘iSnack 2.0’ was the best. Dean Robbins, the graphic and web designer who came up with the name, says he was inspired by his love of technology and vegemite. [...]